FIESTA, America's favorite dinnerware, was introduced by The Homer Laughlin China Company with great fanfare at the Pittsburgh China & Glass Show in January 1936. FIESTA was the creation of Frederick Hurten Rhead, a second-generation Stoke-on-Trent potter who had become Homer Laughlin's design director in 1927. The collection was an immediate hit with the public and, by its second year of production, more than one million pieces were produced.
Today, The Fiesta Tableware Company introduces one new color each year and FIESTA has become the leading dinnerware brand in casual tabletop, as well as a consistent leader in bridal registries across America. All the while, collectors have continued to add to the dinnerware to which they were first introduced by their mothers and grandmothers. Today, FIESTA® dinnerware is the most collected dinnerware in the history of the tabletop industry with well over one-half billion pieces produced.